“...Nowadays the question isn't so much "Can you sell solar virtually?" but rather "How effectively can you sell solar virtually?" The digital revolution has proven that virtually anything, regardless of its price point, can be sold online. This includes high-ticket items like solar panel systems - which is where I’ve made millions of dollars selling.” - Kiara Smithee

Let’s delve into how you can make a living, and more, selling solar panels online with the right approach, company, professional image, and use of testimonials, you can successfully sell solar systems virtually.

Generating leads is crucial. If you're sourcing leads door-to-door, try this: go through your usual pitch but instead of scheduling another face-to-face meeting, suggest a virtual discovery call later the same day. You can use this call to determine if they're qualified.

Collect their information, like the utility bill, email, and address. Use this to calculate their current energy costs in your design portal.

Your first meeting should focus on highlighting the shortcomings of their current energy costs and educating them on the benefits of solar, establishing trust in the process. 

For the second meeting, be prepared to offer solutions to the issues you raised earlier. By then, they'll be more than ready to switch from their current utility provider, thanks to your strategic highlighting of their existing issues.

1. The Power of a Well-Explained Offer

Selling solar panels and battery storage virtually starts with a well-explained offer which is going to require a high level of education from the salesperson. Your potential clients need to understand what they are purchasing, why they need it, and how it will benefit them in the long run. Break down the complexities of solar energy into understandable segments. Use simple language and visuals such as infographics, charts, and videos to explain how solar panels work, the installation process, and the return on investment. Remember your job is to identify the problem and offer your solution.

For example, a solar sales professional could host a live webinar or create a series of educational videos that walk potential clients through the solar system's benefits, cost savings, and environmental impact. By educating your audience, you build trust and authority, making them more likely to purchase from you.

2. Professional Image and Presentation

In the virtual world, your professional image and presentation are your first points of contact with potential customers. A well-designed website, professional social media profiles, and high-quality virtual consultations can make a significant difference. Ensure that all your digital touchpoints reflect professionalism, from your email signatures to your Zoom background during virtual meetings.

Consider a scenario where a potential client visits two solar company websites: one is poorly designed with outdated information, while the other is modern, user-friendly, and filled with helpful resources. The client is naturally more likely to trust and engage with the latter. This illustrates how a professional image can significantly impact your ability to sell high-ticket items like solar panels virtually.

3. Leveraging Testimonials and Social Proof

Testimonials and social proof are incredibly powerful in convincing potential clients to make a purchase, especially for significant investments like solar panels. Share stories and testimonials from satisfied customers who have experienced the benefits of switching to solar. Before-and-after scenarios, video testimonials, and case studies can be particularly effective.

Imagine a homeowner who is unsure about the investment required for solar panels. Reading or watching testimonials from other homeowners who have seen a decrease in their energy bills and an increase in their property value can be the push they need to commit.

4. Managing a Remote Installation Team

The final piece of the puzzle in selling solar virtually is demonstrating that you can manage the installation process remotely. Utilize project management tools and communication platforms to coordinate between clients and your installation team. Provide clients with regular updates and transparent timelines.

For example, I use Virtual Solar Pro’s project management tool for post sale tracking because you don’t want to drop the ball after the sale is done. Ensuring that the installation goes smoothly is the key to expanding your business event further, which is where a lot of other solar businesses tend to fail.

To access the Virtual Solar Pro schedule a call with my team here, we’ll gladly walk you through what it has to offer and see if we’re a good fit for you!

Conclusion

In conclusion, selling solar — or any high-ticket item — virtually is entirely feasible with the right approach. By clearly explaining your offer, maintaining a professional image, leveraging testimonials, and effectively managing your team remotely, you can build trust and confidence with potential clients. Remember, the key to successful virtual sales lies in communication, education, and transparency. Embrace these principles, and you'll find that there’s virtually no limit to what you can sell online.